Discover ATARATMA LONDON, where ancient Ayurvedic wisdom, modern neuroscience and the art of fine perfumery come together to create fragrances with purpose and intention.

Discover ATARATMA LONDON, where ancient Ayurvedic wisdom, modern neuroscience and the art of fine perfumery come together to create fragrances with purpose and intention.
Scents for the Soul ATARATMA LONDON is founded on the belief that scent has the power to change how you feel, the impression you make and your interaction with the universe.
Our name means just that – a portmanteau from ancient Sanskrit meaning scent (attar) for the soul (atma). Our four collections are created with different powers and intentions: Happiness (Ananda), Love (Kama), Strength (Zakra) and Spiritual balance (Atma).
Combining ancient and modern wisdom, each perfume is infused with active ingredients from ancient Ayurveda and leading neuroscience.

Discover ATARATMA LONDON and explore a collection of fragrances created with purpose, intention and a deeper connection to the senses.